Your Samsung TV is getting a big upgrade with Perplexity’s new built-in AI helper

Samsung’s new AI-powered TV experience

Samsung launched the Perplexity TV app in October 2025, and it is available now on all 2025 smart TVs and smart monitors; 2023 and 2024 models will receive the app later this year via a software update.

This addition lets users ask questions, get real-time answers, and explore information directly from their screens. It’s part of Samsung’s Vision AI Companion, which aims to make TVs more conversational and interactive.

What the Perplexity app can do?

The Perplexity app brings a new level of intelligence to Samsung TVs. It lets users ask natural questions and receive clear, conversational answers drawn from real-time web data.

Rather than manually opening a browser, viewers can ask questions and get quick conversational summaries about movies, sports, and everyday topics.

The app is built into Samsung’s Vision AI Companion system, blending on-device processing with online data for a smoother, faster experience that feels more natural than traditional search menus.

Smarter entertainment discovery

This new feature transforms how people find content on Samsung TVs. Instead of scrolling endlessly, viewers can ask open-ended questions like “What should I watch tonight?” and get personalized suggestions based on their interests.

The AI understands context and can help with recommendations across supported apps. Samsung says this approach makes entertainment discovery more efficient while offering a glimpse of how conversational AI is reshaping home devices.

Privacy and data control features

Samsung says some inference and handling of user requests can happen on the device to reduce data sent to remote servers, while Perplexity relies on cloud retrieval to gather and cite web results.

Samsung also provides controls so users can review and delete voice interactions, and must give clear permission before microphone access is enabled.

While Perplexity’s broader engine still uses cloud-based tools, Samsung’s design focuses on giving users more transparency and control over how their information is handled.

Ask and watch AI answers right on screen

Perplexity stands out for its ability to provide full, detailed answers rather than sending users to websites. Ask who starred in a film, how a recipe works, or when a game starts, and the AI delivers clear, summarized responses right on the TV.

The assistant draws from reliable sources and uses natural language to make explanations easy to follow, turning the TV into both an entertainment center and an instant information tool.

Turning the TV into a two-way experience

With Perplexity, Samsung TVs are becoming more interactive than ever. Users can ask questions about what they are watching, explore related details, or learn about topics mentioned in a program.

The goal is to shift from passive viewing toward a two-way exchange that encourages curiosity and engagement. Samsung says the Vision AI Companion will continue to evolve as an intelligent interface that enhances everyday use.

What the app cannot do yet?

Perplexity on TV is focused on search and reasoning, so it does not serve as the primary hub for device control; voice commands that change settings or control smart home devices continue to be routed through Samsung’s Bixby and other Vision AI Companion agents.

The Perplexity app focuses on search and information, helping users learn, compare, and discover through conversation. This separation keeps the app specialized in delivering fast, factual insights rather than performing physical commands.

Competing with Alexa and Google

Samsung says the Perplexity app brings a more research-oriented conversational layer to TV that emphasizes reasoning and cited answers, which is a different approach from traditional voice assistants that focus primarily on voice control and simple queries.

Google Assistant support ended for Samsung TVs in early 2024, so this marks a clear shift toward a new generation of conversational AI tools designed for richer, more human dialogue instead of basic voice commands.

A natural way to ask and learn

Perplexity allows viewers to interact naturally, using everyday language instead of structured voice commands. The AI understands tone and phrasing, making it easier to ask follow-up questions or explore new topics.

Users can describe what they want to watch or learn, and the system tailors its answers accordingly. This more intuitive approach helps the technology adapt to each person’s communication style.

Perplexity organizes info right on-screen

The app also enhances the visual experience with answer cards that summarize information clearly on-screen. When users ask questions about news, sports, or entertainment, results appear in organized, easy-to-read panels.

This layout helps people scan key details quickly without opening new apps or web pages, creating a smooth blend between conversation and visual discovery directly from the TV interface.

Cited answers you can trust on TV

Perplexity’s strength lies in delivering accurate, up-to-date answers using verified web sources. It combines search results and citations from trusted outlets to ensure reliability.

This feature means users can rely on the app for current events, weather, or sports updates without needing to browse separately. It’s one of the few AI tools that cites its sources while maintaining a conversational tone.

Helpful for families and learning

The Perplexity app is being promoted as a family-friendly tool for learning and exploration. While there are no in-app parental control settings confirmed yet, Samsung TVs already include strong built-in parental features such as PIN-protected app locking and content rating limits.

These can be used to manage or restrict access to the app entirely. For families, Perplexity can make learning interactive, helping kids and adults explore topics together through questions and on-screen explanations.

Accessibility through voice interaction

Samsung’s integration also supports accessibility by allowing voice interaction through the TV remote or microphone. This benefits users who find traditional menus difficult to navigate.

Voice-driven assistance creates a more inclusive environment, giving people with mobility or vision challenges a smoother way to access information, entertainment, and education directly from the television.

How and when to get it?

The Perplexity app is available now on all 2025 Samsung Smart TVs and Smart Monitors. It will reach the 2023 and 2024 models later in 2025 through a software update. Users can download it through the Apps section or access it via the Vision AI Companion interface.

Samsung also includes a free 12-month Perplexity Pro subscription for eligible users, redeemable by scanning a QR code the first time the app is opened on compatible devices.

Users can add the Perplexity TV app from the Apps section or open it from the Vision AI Companion interface; 2025 models running Tizen 9 and recent firmware will see the app immediately, while older models will get the feature via a later software update.

A new benchmark for smart TVs

Analysts view this partnership as a major step toward more intelligent home devices. By embedding a reasoning-based AI search engine, Samsung is setting a new standard for how TVs interact with viewers.

It’s a move toward merging entertainment, information, and AI-driven understanding in one platform, positioning Samsung ahead in the next wave of smart home innovation.

Samsung’s new AI integration raises questions for users still using an iPad as a home hub, showing how quickly smart devices are evolving.

The future of intelligent entertainment

Samsung’s collaboration with Perplexity signals the beginning of a new era in connected screens. The television is no longer just for watching shows but for engaging, learning, and asking questions naturally.

As Perplexity evolves within the Vision AI Companion, the line between viewing and interacting continues to blur, bringing a more human and intelligent experience to everyday entertainment.

Perplexity has also added voice assistant features to its iOS app earlier in 2025, bringing a similar conversational experience to iPhone users.

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This slideshow was made with AI assistance and human editing.