5 min read

Smartphones have come a long way over the past decade, with processors, screens, and battery life advancements. But let’s be honest: when most of us upgrade, we’re not looking for a slight speed boost or a slightly bigger screen. We want better cameras.
With brands constantly pushing new AI-powered features and software tricks, it can be hard to tell which phone truly takes the best photos. Are brands improving camera technology, or are they just marketing new gimmicks? Let’s break it down.
For years, smartphone manufacturers have marketed cameras based on megapixel count. While megapixels matter to some extent, they’re not the only factor in capturing high-quality photos. What makes a difference?
We’ve shifted from raw hardware improvements to software-based tricks in the past few years. Google, Samsung, and Apple are focusing more on computational photography rather than larger sensors and lenses. But is this enough?
A decade ago, every smartphone upgrade felt revolutionary. Each new model brought significant improvements in camera quality. But in recent years, innovation has slowed, especially in the U.S. market.
Instead of major leaps in hardware, brands like Google and Samsung have focused on AI-based improvements. Features like Night Sight, Super HDR, and AI-powered editing tools have become selling points. But is this just a clever way to avoid making real hardware upgrades?
Meanwhile, Chinese smartphone brands like Oppo, Vivo, and Honor have continued pushing boundaries. Many of their flagship models feature massive 1-inch camera sensors, something you won’t find in most U.S. smartphones. These larger sensors provide better natural depth, lower-light performance, and more realistic colors.
Google’s Pixel lineup, once the leader in smartphone photography, now struggles to keep up with hardware-focused competitors. While Google’s software is still great, the lack of high-end camera sensors has made its photos feel less impressive compared to some rivals.
So, which smartphones deliver the sharpest, most stunning shots? Let’s look at the current contenders.
Phone Model | Main Camera Sensor | AI Features | Best For |
---|---|---|---|
iPhone 16 Pro Max | 48MP (Quad Pixel) | Photographic Styles, Smart HDR | Consistent color accuracy |
Samsung Galaxy S25 Ultra | 200MP (ISOCELL) | AI Detail Enhancer, Nightography | Versatility & zoom |
Google Pixel 9 Pro | 50MP (GN2) | Super Res Zoom, Real Tone AI | Computational photography |
Oppo Find X7 Ultra | 1-inch 50MP (Sony) | Hyper HDR, AI Portrait Mode | Best low-light performance |
Vivo X100 Pro+ | 1-inch 50MP (Zeiss) | Natural Color Processing 2.0 | Pro-level photography |
Honor Magic 6 Pro | 50MP (Custom Sensor) | AI Night Mode, Ultra Fusion | AI-enhanced night shots |
what phone is the best for taking pictures and videos and just overall the best phone?
by inSmartphones
The answer depends on what you’re looking for.
Apple’s camera system is designed for ease of use and consistency. With Photographic Styles, users can fine-tune the color and contrast before shooting. The Smart HDR and Deep Fusion processing ensure photos look natural and well-balanced.
Samsung’s 200MP sensor might seem overkill, but it allows for incredible digital zoom and high-detail shots. AI Detail Enhancer and Nightography Mode help improve sharpness, making it great for use.
Google’s computational photography remains strong, with features like Super Res Zoom and Real Tone AI improving color accuracy. However, Google’s reliance on software rather than hardware leaves it behind in certain conditions.
With a 1-inch sensor, the Oppo Find X7 Ultra captures more light than most competitors. This results in incredible night shots and natural depth-of-field effects without relying heavily on software tricks.
Vivo’s partnership with Zeiss results in incredible lens quality and natural color reproduction. The 1-inch sensor and AI-powered HDR make it one of the best choices for professional photographers.
Honor’s AI-powered night mode and Ultra Fusion sensor technology make it a great choice for those who love shooting in low light. Its software ensures balanced brightness and sharpness in dark environments.
Choosing the best smartphone camera depends on your needs. Here’s a quick breakdown:
Ultimately, hardware and software work together to create great photos, but brands that focus on larger sensors and better optics (like Oppo and Vivo) seem to have the upper hand. If you want the best smartphone camera, it might be time to look beyond the usual brands.
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