LARGO, Fla. July 6, 2011 Valpak Direct Marketing Systems, Inc
Over the course of two months, Valpak will mail to more than 80 million households with QR codes on the outside of the envelope and on individual inserts.
This is the first national QR campaign for Valpak, providing consumers a new way to engage with The Blue Envelope®. It also positions Valpak as leading the way in direct mail. As an industry leader for 43 years, Valpak continues to grow and evolve using the latest technology. In addition to using QR codes, Valpak also uses augmented reality (AR), digital coupons, SMS texting, and smart phone apps for iPhone™, iPod touch®, Android™, Palm® Pre™, Blackberry® and Microsoft Windows® Phone 7 platforms, to bring its offers to millions of consumers.
Working with the cable industry, Valpak will promote two television campaigns during July and August. The QR code will provide additional consumer convenience and engagement, allowing them to enter sweepstakes and access more information about some of their favorite shows.
"The QR code will not only engage our audience, but also engage a younger audience – the current generation of smartphone and social media users," said Vivio. "Being able to offer this to consumers is part of our strategy of being everywhere the consumer is."
North America Atlanta the United States Canada www.Valpak.com
About Cox Media Group
Atlanta $1.8 billion www.coxmediagroup.com
SOURCE Valpak Direct Marketing Systems, Inc.