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Upstream Establishes Silicon Valley U.S. Headquarters to Drive Mobile Marketing Technology and Solutions Innovation for U.S. Brands and Carriers

REDWOOD CITY, Calif. LONDON July 27, 2011 Upstream Redwood City, California North America

"Launching a U.S. office in the heart of Silicon Valley demonstrates Upstream’s ambitions in the marketplace and the belief that our technology should be at the core of every marketing campaign aiming to maximize customer response and conversion," said Alex Vratskides, CEO, Upstream. "The mobile device is the greatest direct-response marketing medium ever devised and we’re singularly focused on effectiveness. Upstream delivers technology and campaign innovation that maximizes customer response to every marketing pitch and delivers the highest improvements in customer conversion rates."

Upstream’s Marketing Communications Suite (MCS) technology platform and marketing campaign $500m Coca-Cola Nestle Vodafone T-Mobile Telefonica America Movil

Upstream U.S. headquarters will be headed up by Michael Linnert North America

Luth Research


Upstream MCS

London Athens Rome Singapore Bucharest Dubai

North America
Daniel Rhodes Valerie Christopherson

Media contacts – EMEA  
Colin Myer


$500 million

America Movil

The mobile is the greatest direct response marketing medium ever devised but at the same time the most personal and intimate. On mobile, marketers must speak less but more convincingly. Upstream is singularly focused on effectiveness: developing the technology that maximizes customer response to every marketing pitch via mobile and delivering the highest improvements in customer conversion rates.

Upstream’s unparalleled knowledge, built on deep analysis of billions of real customer interactions across all continents, is distilled in its Marketing Communications Suite (MCS): the most comprehensive and powerful mobile marketing technology platform in the world.

Redwood City, CA

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