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UBM TechWeb’s InformationWeek Introduces Three New Marketing Services

SAN FRANCISCO April 19, 2012 InformationWeek

InformationWeek University is a series of online courses running for 12 weeks over a six-month period, combining live educational broadcasts with interactive chat and downloadable slides. Each week includes a sponsored track delivering a minimum of 800 participants/leads, and thousands of messages delivering very deep engagement with defined groups of professionals.

UBM TechWeb’s Live Video Broadcasting service offers the opportunity to broadcast interviews, panel discussions, or lectures on the latest business technology issues on any UBM TechWeb community.  Video programming is broadcast live using state-of-the-art IP simulcasting technology. Audiences view the interviews from their computers, and an instant messaging application allows them to discuss the event with other audience members. After each show, the presenters and guests join the online chat session, enabling the audience to interact directly with them. Leveraging the power of its brands and vast video expertise, UBM TechWeb produces simulcasts and implements a comprehensive outbound marketing campaign targeting senior IT professionals across the globe. A minimum of 200 qualified registrants is registered per event. Martha Schwartz

About UBM TechWeb

$2.5 billion

Winnie Ng-Schuchman


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