NEW YORK March 1, 2011
TargetCast Networks will continue as a stand-alone company providing technology, licensing, content, and network operations services. Titan will have the right to license technology in selected distribution channels globally.
Don Allman 6 a.m. to midnight
T.G.I. Friday Tully Seattle
With complete IP addressability and digital distribution, advertisers are able to run multiple formats of creative and messaging including 30 second video, Flash and even XML injected RSS Feeds. TCN’s web application also gives each restaurant the ability to target customized marketing messages for their store on a hyper-local basis from any Internet connected device within minutes.
Jerry Hall Sal Tofano New York Wayne Aaronson Melody Jackson Los Angeles
"TCN provides national and local advertisers with an opportunity to reach the emerging away-from-home television audience that is actively engaged in televised sports and entertainment programming–in a ‘lean forward’ mode–while watching with their wallets out," said Mr. Hall. "Partnering this audience and medium with the stellar sales force at Titan is a win-win for advertisers."
TCN delivers 53 million Nielsen verified commercial views each month. Much like Titan’s traditional transit audience, TCN offers advertisers a mix of sports fans, lunchtime and after-work professionals, moms and dads, college buddies and commuters. They tend to be suburban residents of the top 30 DMA’s and they’re consuming TCN while in prime shopping zones.
"This is truly a milestone for Titan. This partnership sends a strong signal to the marketplace and to advertisers that we continue to dominate the out-of-home market, not just with transit advertising, but with other digital alternatives," said Mr. Allman. "As always, Titan is looking for the best transit and away-from-home advertising opportunities on the market in order to become a more holistic resource to our clients. Be on the look out for more exciting announcements in 2011."
the United States
North America New York Los Angeles Chicago Philadelphia Pittsburgh Boston San Francisco New Jersey Dallas Seattle Minneapolis/St. Paul Canada
Anne Donohoe / Danielle Modzelewski
KCSA Strategic Communications
212.896.1261 / 212.896.1208