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Shanghai Consumers Expect Bigger Chinese New Year Bonuses, Tablet Computer and Smartphone Sales to Soar

SHANGHAI Jan. 31, 2011 Shanghai Chinese New Year 2011 DDMA Shanghai Consumer Sentiment Survey

Shanghai Phil C. Davis

A third of consumers think it is a good time to buy a car – up from 20% in 2009. Two thirds of consumers think it is a good time to buy home appliances – up from just 27% in 2009.

Whereas only one in seven consumers think that it is now a good time to buy an apartment, two thirds plan to use at least some of their annual bonus to save to buy an apartment in the future. Affordability of housing remains an extreme concern for over half of consumers.

The key survey results can be downloaded at:

About the Survey

Shanghai between January 4 and 14, 2011 January 2009

About DDMA

Data Driven Marketing Asia China

Contact :

Sam Mulligan
Tel:   +86 21 6289 1138

SOURCE Data Driven Marketing Asia Co., Ltd.

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