7 min read
7 min read

Sony’s Days of Play 2025 kicked off May 28 with significant discounts across the PS5 lineup. Gamers can grab a PlayStation 5 bundled with Call of Duty: Black Ops 6 for just $399.99, $120 off the usual price.
The timing couldn’t be better, as Xbox and Nintendo moved in the opposite direction with recent price hikes. For value seekers, Sony just reset the rules of the console war.

For the first time since launch, Sony slashed the PS5 Pro price by $50, bringing it to $649.99 in the U.S. and around £654.99 in the UK. This 2TB powerhouse includes advanced ray tracing, Wi-Fi 7, and an upgraded GPU.
For players craving top-tier graphics and performance, the Pro model is finally more affordable, and part of a broader pricing strategy that puts pressure on rivals.

Across Europe and the UK, Sony doubled down. The PS5 Standard with disc drive dropped to £389.99, while the Digital Edition fell as low as £329.99 on Amazon and EE. These are the steepest PS5 cuts since Black Friday 2023.
With PlayStation games, backward compatibility, and physical media support, the Standard model offers incredible value, especially with the Xbox Series X now costing £479.99 or more.

Sony’s Days of Play doesn’t just slash console prices, it cuts across the hardware ecosystem. Expect $30 off DualSense Edge controllers, $20 off regular DualSense models, and discounts on the Pulse Explore earbuds and PSVR2 headset.
Bundles like the Horizon Call of the Mountain VR pack are also included. For fans wanting to complete their setup, this sale is a chance to do it affordably.

While Sony is cutting prices, Microsoft hiked the Xbox Series X to $599.9,o $100 more than before. The Series S jumped to $379.99 for the 512GB model and $429.99 for the 1 TB model.
These price increases, announced May 1, were attributed to “rising development costs” and market conditions. However, Microsoft’s justification feels thin when the PS5 Digital Edition now undercuts the Series S.

Let’s be clear: a PS5 Digital Edition with Black Ops 6 for $399.99 is astoundingly better than the Xbox Series S 1TB at $429.99, with no disc drive and lower specs. This flip in affordability has shocked gamers and critics alike.
For less, the PS5 now delivers better performance, a AAA title, and a more future-proof experience. Microsoft’s pricing strategy feels increasingly out of step.

Microsoft blamed tariffs for its price hikes. However, with U.S.-China tariffs temporarily paused and some even ruled unlawful by U.S. courts, Sony opted to wait and cut prices.
Microsoft’s choice to raise console costs amid an uncertain tariff landscape now looks premature. Sony’s maneuver positions them as the more responsive and consumer-friendly brand during economic turbulence.

Nintendo’s upcoming Switch 2 launches June 5 at $449.99, a $150 jump from the original. Games will also rise to $79.99. While Switch 2 dodged U.S. tariffs for now, the higher cost signals a premium positioning.
This launch could feel like a stretch for families and casual gamers who were eyeing affordability, especially with Sony suddenly making the PS5 more budget-friendly.

The latest PS5 Standard and Digital Editions feature the redesigned slim chassis, launched in late 2023. The smaller form factor, modular disc drive option, and updated internals make these units more attractive.
At $339.99 to $389.99 during Days of Play, the streamlined PS5s offer a better mix of size, power, and pricing than the aging Switch and Microsoft’s bulkier Series X.

Many new Xbox models are tough to find in stock, especially the Series X. When Microsoft raised prices, their limited availability worsened things.
Meanwhile, Sony’s units are widely available at retailers and through PlayStation Direct, with trade-in and monthly payment options sweetening the deal. A pricing advantage is no good if you can’t find the console.

Sony aggressively marketed the Days of Play event, flooding Reddit, YouTube, and Twitter with promotions. On the other hand, Microsoft rolled out its price changes quietly via a help page update.
The contrast in visibility and tone is stark, and it matters. Sony’s sale feels celebratory. Xbox’s changes are hidden. When perception equals sales, Sony wins this round.

Xbox Game Pass offers solid value with cloud play and a rich catalogue. But now, it’s packaged with more expensive hardware and higher monthly fees.
Game Pass alone isn’t enough to justify buying a pricier Series S or Series X, especially with Sony bundling in Black Ops 6 and slashing prices. Microsoft risks overplaying the subscription hand.

With Grand Theft Auto VI hype surging, Microsoft could’ve used the buzz to promote the Series S as a budget gateway for one of the most anticipated games ever. Instead, it raised prices, alienating price-conscious gamers at the worst possible time.
Sony, conversely, leaned into the moment with PS5 bundles and a Pro discount, capitalizing on the cultural momentum and excitement surrounding GTA VI.

In its May 1 announcement, Microsoft said price changes were “made with careful consideration” to ensure players get value. But players are questioning where that value is.
The optics aren’t good with Xbox hardware costing more and no hardware bundles in sight. Sony’s sale undermines Xbox’s affordable or flexible gaming platform positioning.

While Microsoft expands cross-platform releases and downplays hardware, Sony is doubling down on the PlayStation as its flagship and centrepiece of its gaming empire.
The pricing moves reinforce that Sony still sees hardware as the heart of its ecosystem, not just a gateway but a core experience.
It wants people in the PlayStation universe and will take a short-term revenue hit to get them there, betting on long-term loyalty, exclusive content, and ecosystem lock-in to drive sustained growth.
Meanwhile, Xbox plays a different game entirely: Xbox Handhelds to Feature New Unified OS.

Sony’s Days of Play sale ends June 11, and prices will likely return to normal. But its message is clear: Sony listens to gamers and is willing to lead with value.
Microsoft’s price hike at the same time sends the opposite signal. Long after the discounts expire, this contrast in philosophy may shape which console gamers choose next.
And if you’re thinking beyond consoles altogether, this compact powerhouse might change your mind: This Mini PC Outshines PS5 With RTX 5060 GPU.
Do you think people will give more attention to Sony after its bold move to cut PlayStation’s price? Please share your thoughts and drop a comment.
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Dan Mitchell has been in the computer industry for more than 25 years, getting started with computers at age 7 on an Apple II.
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