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Panda Security Offers Guidance to SMBs for Combating Concerns About Authenticity, Privacy and Security With Social Media

ORLANDO, Fla. Feb. 25, 2011 Panda Security 1st Annual Social Media Risk Index for SMBs


Protecting brand or digital identity should be a priority for all businesses, but in reality, neither the top social media platforms nor companies themselves seem to pay much attention to it. The fact that anybody can create a fake online profile in the name of a real business means that people can speak on behalf of a company without having anything to do with it. This could lead to the creation of communities of users tricked into believing that a corporate account is authentic. It could also lead to publication of information that could damage the brand and result in public relations disasters.

Only a few social media sites like Twitter allow users to show their account is authentic through a Verified Badge, but most of them do not include that option. It is therefore recommended to proactively register all company trade names on the main social media sites, clearly identifying a business official communication channel if there is no other verification mechanism available.


Companies are affected by the same problems as individual users are who connect to social media sites. The main security concerns businesses should monitor for include:

  • Identity theft
  • Infection risks:
  • Platform vulnerabilities:

Following good password management practices like changing them regularly and strengthening them through the combination of alphanumeric characters can help protect corporate integrity. Security awareness and education as well as keeping oneself up to date on the latest security threats will help corporate profile administrators to stay alert and detect any irregular activities.


The study showed that 77 percent of SMB employees use social networking during working hours and could share confidential information there. This information can potentially be used by malicious users to post information about corporate finances, practices or internal work processes, which becomes a major risk.

Luis Corrons

"Corporate security plans, whether for large or small businesses, must include contingency action plans in the event of public crises caused by any of these online platforms and resulting in reputation damage and financial losses. It is clear that cybercriminals will start shifting their attention to companies using social media as corporations return much more benefits than individual users."

About Panda Security

Panda Security Florida Spain

Panda Security collaborates with Special Olympics, WWF and Invest for Children as part of its Corporate Social Responsibility policy.

SOURCE Panda Security

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