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OpenText Delivers on Vision for Customer Experience Management

Partnership with VML Completes Marketers’ Digital Roadmap – from Creative Design to Social Business to Mobile Communications

WATERLOO, ON July 27, 2011

Customer Experience Management (often referred to as CEM or CXM) addresses the key business transformations marketing teams are embarking upon today: embracing a social business strategy, driving customer-centric mobile and online marketing, managing their brands globally, raising customer satisfaction for online service, and delivering tailored customer communications online and offline.

Over the past two years, OpenText has delivered and integrated a robust set of Web content management, semantic search, analytics, media management, social, mobile, portal, campaign management, and customer communication management technologies. As a result of this concerted focus on Customer Experience Management, OpenText now offers the industry’s most comprehensive portfolio of products and solutions that marketers need for rich, interactive campaigns, managing brand consistency and adopting a social business culture that enables the agile, adaptive enterprise.

By joining forces, OpenText and VML give marketers a one-stop option for developing Customer Experience Management solutions spanning both the technical and the creative sides of marketing. The agreement formalizes an already strong working relationship between the two companies – one that already includes many mutual customers, encompassing business development, consulting, development, implementation, technical training and customer support. VML brings impressive credentials as a member of the WPP Group and the proven ability to bridge the worlds of marketing and technology.

James Latham

Martin Coady Engage U Online Marketing Global Brand Management Adaptive Enterprise

About VML
Advertising Age

Sallie Mae

Kansas City, Missouri New York City Seattle London Atlanta Boston Milan Geneva

About OpenText

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Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText’s assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein.  For additional information with respect to risks and other factors which could occur, see OpenText’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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SOURCE Open Text Corporation

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