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New SDL Tridion 2011 Offers Online Marketers Unique Capabilities


Building on its core strengths as a truly global solution in content targeting, multisite and multilingual site management, SDL Tridion 2011 includes functional enhancements for marketers, as well as for IT organizations supporting implementation. These include multi-browser support, high-end personalization, multichannel campaign management, including full usage of the mobile channel, as well as overall improvements in areas such as usability, flexibility, performance and visitor intelligence, enabling global brands to achieve highly consistent, relevant customer experiences – across multiple channels and languages at any scale.

Jan Jaap Kolleman, CEO at SDL WCMS said: "SDL Tridion 2011 will enable global brands to achieve what we call ‘pervasive engagement management’ – helping them to achieve success in today’s connected world. We listened carefully to our customers and created a solution that will allow them to engage a savvy, channel-agnostic consumer. SDL Tridion 2011 contains the BluePrinting™ content modelling system to ensure brand consistency across websites, social media, mobile and other devices in any language.  Our truly global solution, including SDL SmartTarget™ which enables marketers to target visitors and provide them with personalized information, integrates seamlessly with other customer-facing systems to tie together all relevant information in the customer lifecycle."

Michael Ibbitson Abu Dhabi

March 29, 2010

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey – from brand awareness, to sales and after-sales support – and across languages, cultures and channels.

SDL’s best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

About SDL Web Content Management Solutions

SDL’s Web Content Management Solutions division delivers the leading enterprise class Web Content Management platform, SDL Tridion.  SDL Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

GolinHarris for SDL (Americas) – Rowena Sara
+1 415 318 4376

Hall Communications for SDL (Europe) – Nick Hall
+ 44 (0)1494 866526

SDL ASIA Pacific – Richard Delanty
+81 90 6695 5313

SDL Corporate Headquarters – Amy Hall
+44 (0)1628 410120


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