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Mobile Interactive Group Acquires Mobile Technology Business Golden Bytes

LONDON February 28, 2011

– Strengthening Reach of Mobile and Digital Services Across Europe


Netherlands Belgium Europe

The acquisition will see GB adopt the MIG brand and enable MIG to offer its vast range of services and technology, including the development of mobile internet sites and apps, user experience design, loyalty and digital builds, mobile marketing and advertising, and mCommerce to existing GB clients, as well as new clients in the near future. An investment in strengthening local sales and marketing, technical and operational support has been incorporated into the deal, to enable the smooth integration of MIG’s global technology platforms and services and to allow the business to further expand into other European markets.

the Netherlands Belgium

Barry Houlihan USA Australia Europe

Europe Europe GBP100M

Jonathan Kenny

"Over the years we have watched in admiration at what MIG has achieved in terms of innovation, technologies, financial performance and reputation. Having worked closely with them over these last few months, it comes as no surprise why MIG are market leaders and held in such high esteem by their customers and within the industry."

Golden Bytes International B.V was acquired organically through existing funds for an undisclosed sum.

June 2010

About Mobile Interactive Group

Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA.

Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

All platforms, products and applications are developed in-house and are MIG’s proprietary technology. We currently serve multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM).

We have over 300 clients including M&S, O2, Vodafone, ITV, Sky, Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, Samsung and more.

Whether your objectives are to drive customer acquisition, increase brand awareness, or encourage consumer engagement and participation – MIG can get involved at variety of levels to achieve the desired results across all mobile and digital channels. Innovation, technology, creativity and passion remain core to everything we do and we aim to help our clients understand the benefits of adopting a fully integrated, cross platform communications strategy.

SOURCE Mobile Interactive Group

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