Meta is doubling down on its artificial intelligence strategy by introducing a new generation of AI-powered devices designed around its Muse assistant.

At its Connect event, CEO Mark Zuckerberg presented smart glasses, virtual reality hardware, and a compact AI device to make AI more accessible in daily routines.

The announcement comes as technology companies race to build AI agents while facing increasing public concerns about privacy, security, and the long-term impact of autonomous systems.

Meta expands AI vision with Muse-powered devices

Meta is continuing its push into artificial intelligence with a collection of new products centered around its Muse AI agent.

During the company’s Connect event, Mark Zuckerberg and other executives presented a future where AI assistants are integrated across devices, including phones, computers, and wearable technology.

Meta is expanding its AI ecosystem around Muse, including integration with smart glasses and other devices. Some hardware concepts remain part of Meta’s broader product strategy, allowing users to communicate with Meta’s AI assistant without opening an app or using a smartphone.

Meta believes these products represent the next stage of personal computing, where AI assistants can help users manage everyday tasks, work, entertainment, and communication.

Muse aims to become a daily AI assistant

A major focus of Meta’s announcement was Muse, the company’s AI agent designed to handle tasks on users’ behalf. Meta wants Muse to become a central part of daily digital activities, whether users are interacting through glasses, computers, or mobile devices.

The company is expanding Muse’s capabilities by adding shopping support through retailers and services, including Walmart, Best Buy, American Eagle Outfitters, DICK’S Sporting Goods, Fanatics, Gap, Michael Kors, Sephora, Ulta, Wayfair, Shop Pay, PayPal, Instacart, and Expedia. With these integrations, users will be able to ask Muse to search products, compare options, and complete purchases.

The Walmart integration is particularly notable because Amazon has reportedly blocked Muse from browsing its online store, highlighting growing competition between major technology companies developing AI assistants.

Muse is also available for Mac. Meta says the Mac version can organize files, fill out forms, and pull from Messages, Calendar, and Notes with the user’s permission, allowing people to delegate more computer-based tasks.

New AI glasses combine entertainment and productivity

Meta also introduced Meta VR Glasses, a new pair of lightweight virtual reality glasses designed to function as a personal cinema, workspace, communication device, and gaming system. Unlike everyday AI smart glasses, these new devices prioritize immersive experiences.

The glasses can create large virtual screens around the user and are intended for activities such as watching movies, playing games, making video calls, and completing digital tasks.

Users will be able to interact with Meta’s AI ecosystem across devices, while Meta VR Glasses are designed for immersive entertainment and productivity. Meta is positioning the product as a lighter, less expensive alternative to high-priced mixed-reality devices such as Apple Vision Pro and Samsung’s Galaxy XR headset.

The company says Meta VR Glasses weigh about 100 grams, roughly the same as a deck of cards. Meta VR Glasses are scheduled to go on sale in spring 2027 for $1,299.99, below Apple Vision Pro’s reported $3,699 starting price and Samsung Galaxy XR’s $1,799.99 price.

Meta continues smart glasses strategy despite privacy concerns

Alongside its new AI devices, Meta announced updates to its Ray-Ban smart glasses lineup. The company introduced a new version without cameras, designed for users who want AI assistance but do not want image-recording features.

The audio-only glasses allow users to interact with Muse, ask questions, and make calls while removing camera functionality.

Meta also announced an updated version of its camera-equipped Ray-Ban glasses. The company continues investing heavily in smart glasses despite ongoing criticism over privacy issues.

Earlier versions of Meta’s smart glasses faced criticism because cameras could potentially record people without their knowledge.

Muse Charm brings AI access without glasses

Meta also revealed a new AI device called Muse Charm. The small, pocket-sized device is designed for people who do not want to wear smart glasses but still want quick access to an AI assistant.

Users will be able to talk and interact with Muse through the device without relying only on a phone or computer.

Meta shared limited details about the product and said it would have more to share later this year.

The device represents Meta’s broader strategy of making AI available through multiple hardware formats rather than relying only on smartphones.

Meta faces competition in the AI hardware race

Meta’s latest announcements reflect broader competition among technology companies vying to define the future of AI-powered devices.

Companies including Apple, Samsung, Google, OpenAI, and Anthropic are investing in AI assistants that can complete tasks, interact with software, and become more integrated into everyday activities.

However, consumer acceptance remains uncertain. Research has shown growing skepticism toward AI, especially after incidents in which autonomous systems behaved unexpectedly.

Meta’s previous smart glasses also faced criticism because of concerns about hidden recording and privacy. The challenge for companies will be convincing users that AI-powered devices provide enough value while maintaining trust and transparency.

Muse gains early popularity but faces a long road ahead

Meta’s Muse assistant has already attracted significant attention. According to market intelligence firm Sensor Tower, Muse has surpassed 2.5 million downloads since launch.

The early adoption suggests strong interest in AI assistants, but long-term success remains uncertain. Muse still faces competition from established platforms such as ChatGPT and Google Gemini, which already have large user bases.

Downloads alone may not indicate whether consumers continue to use the service regularly. For Meta, the challenge will be turning initial curiosity into everyday reliance.

The company believes AI assistants will eventually become essential tools used by billions of people worldwide.

The future of AI-powered personal technology

Meta’s latest hardware announcements show the company’s confidence that AI will become a major part of everyday computing.

From glasses and virtual reality devices to small wearable assistants, Meta is attempting to move AI beyond traditional screens and into physical products.

The company’s vision is based on the idea that people will increasingly rely on AI agents to complete tasks, manage information, and interact with digital services. However, concerns around privacy, security, and responsible AI development remain important challenges.

As companies continue competing in the AI race, the future of these devices will depend not only on technological capability but also on whether users trust them enough to make them part of daily life.

TL;DR

• Meta highlighted Muse as part of its broader AI assistant and device strategy.
• New products include Meta VR Glasses, Ray-Ban Meta Audio glasses, Ray-Ban Meta Gen 3 glasses, and the pocket-sized Muse Charm device.
• Muse is expanding into shopping, computer management, scheduling, and productivity tasks.
• Meta VR Glasses are priced below Apple Vision Pro and Samsung Galaxy XR.
• New Ray-Ban glasses include both camera-equipped and audio-focused versions.
• Privacy concerns remain due to previous criticism of smart glasses and recording capabilities.
• Muse has reached more than 2.5 million downloads but faces competition from ChatGPT and Google Gemini.
• Zuckerberg’s broader strategy is to bring personal AI agents to the billions of people who use Meta’s services.

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This article was made with AI assistance and human editing.