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Leading Digital Agency Highlight the Rules of Effective Email Marketing

POOLE, England Feb. 28, 2011

digital agency Zeta

A belief that one of the most effective tools within digital marketing is the email campaign puts Zeta at the top of the game.

The first rule is to never lose sight of the fact that each campaign is all about the recipient. Stating the obvious? The point has often been forgotten now that we have the ability to mass mail so many people so easily. Smaller highly targeted campaigns will achieve a higher return than a ‘one size fits all’ send out.

The second rule is to be aware of ever developing technology, for example 80% of people now read their emails on mobile devices. Making sure your email campaign is compatible with mobile devices will allow you to reach people in a way that suits them.

The third rule is to understand that consumers expect a two-way interface; they demand to be treated as real people. Their preferences, business priorities and potential aspirations need to be recognized. Tailoring the campaign correctly to not only reach a multitude of people but also appeal to each and every one of them is a skill.

Roger Allen

He added "here at Zeta we have had many years’ experience learning about what consumers want and how they want to be treated. We also understand the importance of using different channels to approach different audiences, be that Facebook, Twitter or email."


About Zeta

Established in 1999 Zeta is an integrated marketing and creative agency specialising in digital strategy. With innovation and development without compromising on creativity, Zeta help clients achieve growth and profit in line with business objectives. Zeta provides return on investment through data driven, researched solutions setting them apart from their competitors.

Aimee Carmichael Tel


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