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Kennedy Research Names ZS Associates’ Healthcare Practice as a Top Provider of Marketing & Sales Services to the Industry

EVANSTON, Ill. July 6, 2011

In its "Healthcare Consulting Marketplace 2010-2013" report released this spring, the market intelligence firm known for its research for and about the management and IT consulting professions recognized ZS Associates’ healthcare practice as a standout in the healthcare consulting industry.  Kennedy identified ZS as a "Vanguard provider in life sciences" and the only such firm to display "advancing service breadth or depth."

In the report covering more than 20 companies, Kennedy indicated the life sciences consulting practices of six firms — including ZS Associates, McKinsey & Co. and Accenture— had the broadest or deepest services.  ZS was cited as offering "deep strategic and operational advice in quantitative analysis of sales and marketing challenges."  Kennedy reserves its Vanguard recognition for the most powerful consultancies across major industry segments.

Jaideep Bajaj

Well Known for Intellectual Capital

Kennedy identified ZS Associates’ healthcare practice for its expertise in two areas of healthcare consulting: 1) sales, distribution and CRM; and 2) performance and portfolio optimization. Kennedy also recognized ZS for its service offerings in strategy and operations management, awarding the firm high marks for its strong proprietary data, data analysis capabilities and quantitative methodology that draws from the firm’s heavy and continuous investment in information technology.

Andy Zoltners Prabha Sinha

Chris Wright

Source: Kennedy Consulting Research & Advisory; Healthcare Consulting Marketplace 2010-2013: Key Trends, Profiles and Forecasts; © Kennedy Information, LLC.

About ZS Associates

ZS Associates is one of the largest global firms focused on sales and marketing effectiveness.  ZS combines deep expertise with rigorous, fact-based analysis to deliver management, business operations and technology consulting to help companies improve performance and results.

SOURCE ZS Associates

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