Google’s new AI features are here to make your holiday shopping smarter

Your new AI shopping assistant is here

Finding the perfect gift can feel like a chore, especially during the busy holiday season. Google’s latest AI tools are designed to take the stress out of the entire process, making it easier and more enjoyable for everyone.

This smart technology can find products, compare prices, and even secure deals for you automatically. It handles the tedious tasks, so you can focus on the joy of selecting a thoughtful present for your friends and family.

Talk to Google to find what you want

Say goodbye to typing specific keywords into a search bar. You can now tell Google what you need using your own natural, everyday language, just like you would describe it to a friend. This conversational approach makes finding what you want incredibly intuitive.

For example, you could ask for “a warm, red sweater for my mom” or “durable toys for a busy toddler.” The AI understands your request and will find a wonderful selection of options that match your description perfectly, complete with photos and prices.

See your perfect find

Sometimes you need to see a product to know if it’s right for you. Google’s new shopping experience provides rich, colorful images and visuals alongside all the important details you need to make a confident choice. It’s like having a virtual catalog tailored just for you.

You can quickly see the current price, read genuine customer reviews, and check real-time inventory status. Having all this information in one place helps you shop with confidence, knowing you are making a well-informed decision.

Compare products side-by-side

Stuck deciding between a few different items? The new AI tools are fantastic at helping you compare similar products in a clear, side-by-side view. It automatically generates an easy-to-read comparison table for you, highlighting key differences.

This table breaks down specific features, materials, and how the products are described in customer reviews. This detailed analysis makes it much simpler to choose the best option for your specific needs and budget.

Automatically grab the best deals

How many times have you waited for a product to go on sale, only to find it sold out? A new “agentic checkout” feature can handle that stressful situation for you. It acts as your personal deal-spotter and shopper.

You tell Google which item you want and the maximum price you are willing to pay. You can opt in to have Google watch that item and, if the merchant is eligible, Google can buy it for you using Google Pay when the price meets your target.

Google says it will always ask for your permission first and will have you confirm the purchase and shipping details before completing any payment.

Let Google call local stores

Need to know if a local store has a specific item in stock? Instead of calling around yourself, you can ask Google to place those calls for you using Duplex.

When it calls, the assistant discloses that it is an AI caller, and merchants can opt out if they do not want to take AI-assisted calls. The AI will ask about product availability, pricing, and promotions. You’ll then get a handy text or email summary with all the answers, saving you a lot of time and phone tag.

Get ideas in the Gemini app

You can now get full shopping help directly within the Gemini app. This means you can brainstorm gift ideas, compare products, and find great deals all within a single, convenient chat. It’s your go-to for shopping inspiration.

Gemini will provide you with shoppable product listings and trusted information pulled from across the web. It goes beyond simple text suggestions to offer helpful, visual shopping ideas tailored to your requests.

Powered by a giant product database

All these new shopping features are powered by Google’s massive Shopping Graph. This is a huge, constantly updated database that contains over 50 billion product listings from across the internet, ensuring you see an unmatched selection.

More than two billion of those product listings are refreshed every hour to keep prices, inventory, and other details up to date. This ensures you are seeing the most current prices, accurate inventory levels, and the latest available products, so the information you get is fresh and reliable.

Support local businesses easily

The new AI calling feature is a game-changer for supporting local shops in your community. It makes it incredibly easy to find products at stores near you without the hassle of driving around or spending your lunch break on the phone.

This also gives local merchants a new way to connect with customers who are ready to buy. It’s a win-win that brings more foot traffic to their stores and helps you find what you need quickly and conveniently.

Your budget’s best friend

Your financial comfort is important, and these new tools are designed to help you stick to it. The automatic price tracking ensures you never pay full price for an item you know will soon be on sale, protecting your wallet.

When you use the agentic checkout, your payment is processed securely through Google Pay. The system will always ask for your final confirmation on the purchase and shipping details before completing any transaction, keeping you in control.

Reclaim your holiday joy

The goal of all these innovations is to take the stress and tedious work out of holiday shopping. Google’s AI aims to handle the boring parts, like endlessly refreshing a product page or tracking down a phone number for you.

This frees you up to enjoy the more fun aspects of the season. You can focus on the joy of finding a truly thoughtful gift and spending quality time with your loved ones, rather than wrestling with online carts.

Shopping is now a conversation

This technology represents a major shift in how we interact with online stores. Shopping is becoming less about clicking through filters and more about having a natural, helpful conversation to find exactly what you want.

These AI assistants are learning to understand our unique preferences and needs. They are evolving into powerful tools that can manage the entire process from discovery to checkout on our behalf, making life simpler.

Want to see how Google is balancing this smart shopping with your privacy? Discover how Google’s approach to privacy is evolving.

Try your shopping assistant today

You can try these new features right now just by using Google Search or the Gemini app. AI Mode is accessible at google.com/ai, and the Google support doc describes the entry points for AI Mode.

For automatic shopping features, look for the price-tracking icon on a product page or the “Let Google Call” button when searching for a local item. Your new, helpful shopping assistant is ready and waiting to help.

Speaking of new tech, it seems Google is already thinking about the next big thing. See who’s testing their unreleased Pixels now.

Which of these new AI shopping features would save you the most time? Share your favorite in the comments.

Read More From This Brand:

• Is Apple quietly leaning on Google’s AI?
• Students get free access to Google AI tools
• EU scrutinizes Apple, Google, Microsoft over scams

Don’t forget to follow us for more exclusive content right here on MSN.

If you liked this story, you’ll LOVE our FREE emails. Join today and be the first to get stories like this one.

This slideshow was made with AI assistance and human editing.