Google’s ads advisor AI takes center stage in new test

Your new shopping sidekick is here

Imagine an assistant who handles your holiday gift hunt, finding perfect presents and the best deals. Google’s new AI tools are designed to be that very helper, making your seasonal shopping a breeze.

They can search the web and compare options, and in the United States, use Google Duplex technology to call local stores in select categories on your behalf to check inventory and pricing; businesses can opt out, and you receive the store summary by text or email.

This smart technology learns your preferences to suggest items that truly match your style. It’s like having a savvy friend who knows all the online discounts and hidden local gems.

A feed of visual inspiration

Discover a personalized stream of images curated to your tastes in the Google app. This feature showcases beautiful photos of home decor, fashion, and DIY projects you’ll love. You can save any image to your own collections for later or explore similar ideas.

It’s designed to spark new ideas for your next project or purchase you haven’t yet considered. This turns casual scrolling into a productive session of finding your next favorite thing.

Shop through a simple chat

Shopping features are available in AI Mode in Search and in the Gemini app in the United States, where you can ask naturally for gift ideas or item recommendations and receive shoppable listings and comparison tables.

Your casual conversation can immediately lead you to real, purchasable items from various online stores. It’s a wonderfully fast way to move from a simple thought to a potential checkout page.

Google can call stores for you

Do you need to know if a local shop has a specific item in stock before you drive over? You can now tell Google to call them on your behalf to ask. The AI will have a conversation with the store employee, asking your specific questions to get the answers you need.

You will then receive a text or email with the store’s transcribed response and local stock information. This completely removes the tedious task of calling around yourself during a busy day.

A feed built for your interests

Google is introducing a new, visually rich image feed that is customized to your personal tastes. It functions similarly to Pinterest, showing you a stream of inspiring photos based on what you like. You can browse this feed, save ideas to collections, and search for more related inspiration.

This feature helps you discover new products and creative concepts you might not have thought to search for. It transforms the standard Google app into a destination for visual discovery and project planning.

Your automatic sale watcher

The platform’s price tracking tool just received a major, intelligent upgrade. You can tell them the exact product you desire and set your ideal budget you are willing to pay. It will then continuously monitor the item’s price across the web and send you a notification if it drops.

For participating merchants, Google can automatically place the order through the merchant checkout using your Google Pay details after you confirm the purchase and shipping information.

An AI coach for advertisers

Businesses now have their own AI helper named Ads Advisor to manage their online advertising. This tool is built to analyze ad campaigns, identify problems, and suggest powerful optimizations. It can diagnose issues like ads not showing or explain complex policy violations.

Think of it as a highly trained consultant that can examine an entire advertising account in seconds. The advisor can even recommend new keywords and write fresh ad copy to improve performance.

From idea to execution instantly

This AI advisor moves beyond simple suggestions by taking direct action after your approval. Once you review and agree with its recommendations, it can apply those changes directly to your live ad campaign.

This could involve adjusting budgets, creating new ad groups, or adding compelling extensions. This turns a manual process that often took hours into a task that is completed in mere minutes. It allows businesses to rapidly adapt their advertising for sudden opportunities or seasonal events.

Understand your data instantly

For anyone who analyzes website traffic, the Analytics Advisor acts as a personal data translator. You can ask complex questions about your site’s performance using plain, simple English. For instance, ask, ‘Why did my website revenue drop last week?’ and it will provide a detailed analysis.

It sifts through all your metrics to pinpoint the most likely causes for any significant change. This saves you from the frustrating, time-consuming hunt for answers through complex spreadsheets and reports.

Still learning the ropes

It’s crucial to remember these AI tools are still in development and can occasionally be error-prone. An expert tester found that the Ads Advisor was eager to help but sometimes provided outdated or incorrect guidance. Google openly acknowledges that the advisors might not always generate perfectly accurate or relevant responses.

The company includes feedback buttons so users can rate every answer, which helps train the AI to improve over time. Consider it a very promising new hire who is still completing their training period.

Your judgment is essential

These new tools are designed to be helpful assistants, not replacements for your own critical thinking. You should always verify the AI’s suggestions, especially for large purchases or significant advertising budget changes.

The ultimate responsibility for decisions still rests firmly with you, the user. This technology shines brightest when it works in partnership with human intuition and experience. It handles the repetitive groundwork, freeing you up to focus on making the final, strategic choices.

Curious about what other big tech shifts are happening? See what’s next as Google officially ends its ‘Privacy Sandbox’ project.

A more helpful digital future

This technology represents a significant leap toward a more conversational and intuitive online experience. Soon, talking to an AI to find products or manage a business will feel completely normal and natural.

The overarching goal is to create a smoother, more efficient, and more helpful online world for everyone. It’s an exciting preview of how technology will continue to evolve to better understand and serve our needs.

This exciting future is already being tested today. See how Google is handing unreleased Pixel phones to 15 loyal testers.

What’s the first thing you’d ask your new AI shopping assistant to find for you? Share your thoughts in the comments, and if you found this helpful, give it a like.

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This slideshow was made with AI assistance and human editing.