GM Reports First Annual Profit Since 2004; TrueCar.com Analyzes Data

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SANTA MONICA, Calif. Feb. 24, 2011 TrueCar.com

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$34,149 $31,906 $3,397 $3,587

Jesse Toprak


General Motors	Unit Sales	Market Share	Average Transaction Price	Average Incentive Per Unit	Fleet Sales Percentage	Days In Inventory
2009	2,063,069	19.8%	$31,906	$3,587	24.5%	94
2010	2,211,091	19.1%	$34,149	$3,397	28.7%	60
Year Over Year (2010 vs. 2009)	7.2%	-0.7%	7.0%	-5.3%


General Motors (Four Remaining Brands Only: Buick, Chrysler, Chevrolet, GMC)	Unit Sales	Market Share	Days In Inventory	Average Transaction Price	Average Incentive Per Unit
Full Year 2009	1,803,063	17.3%	94	$31,545	$3,584
Full Year 2010	2,199,399	19.0%	60	$32,735	$3,392
Year Over Year (2010 vs. 2009)	22.0%	1.7%		3.8%	-5.4%

Industry	Unit Sales	Days In Inventory	Average Transaction Price	Average Incentive Per Unit	Fleet Sales Percentage
Full Year 2009	10,424,800	62	$27,707	$2,770	17.0%
Full Year 2010	11,583,045	49	$29,182	$2,722	20.3%
Year Over Year (2010 vs. 2009)	11.1%		5.3%	-1.7%

"The sky is the limit for GM after becoming profitable at this low of a sales pace," added Toprak.

Among the brands, Buick, Cadillac, Chevrolet and GMC all saw their unit sales increase by double digit percentages while incentive spending also decreased for each brand for 2010. Only Cadillac saw a decrease in transaction price in 2010 compared to 2009.


Buick	Unit Sales	Market Share	Days In Inventory	Average Transaction Price	Average Incentive Per Unit	Average Age of Buyers
Full Year 2009	102,306	1.0%	81	$34,395	$3,712	62
Full Year 2010	155,389	1.3%	39	$36,512	$3,093	61
Year Over Year (2010 vs 2009)	51.9%	0.3%		6.2%	-16.7%


Cadillac	Unit Sales	Market Share	Days In Inventory	Average Transaction Price	Average Incentive Per Unit	Average Age of Buyers
Full Year 2009	109,092	1.1%	87	$49,017	$5,217	57
Full Year 2010	146,925	1.3%	47	$48,212	$4,580	57
Year Over Year (2010 vs 2009)	34.7%	0.2%		-1.6%	-12.2%


Chevrolet	Unit Sales	Market Share	Days In Inventory	Average Transaction Price	Average Incentive Per Unit	Average Age of Buyers
Full Year 2009	1,338,612	12.8%	98	$28,886	$3,326	52
Full Year 2010	1,563,881	13.5%	67	$29,908	$3,237	51
Year Over Year (2010 vs 2009)	16.8%	0.7%		3.5%	-2.7%


GMC	Unit Sales	Market Share	Days In Inventory	Average Transaction Price	Average Incentive Per Unit	Average Age of Buyers
Full Year 2009	253,053	2.5%	81	$36,924	$4,193	49
Full Year 2010	333,204	2.9%	46	$37,416	$3,732	50

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