Beginning in February, GateHouse will start the rollout of apps – in collaboration with Spreed – for the iPhone, Blackberry, Android and iPad devices. The apps enable smartphone users in GateHouse’s local markets to read news from their local newspaper, and will allow advertisers to reach users of smartphones in GateHouse markets.
All applications published by GateHouse will have the same look and feel, but will contain unique branding, stories, images and community events. In addition to the applications, GateHouse will also be licensed for Spreed’s CleverAds mobile advertising platform and Mobile Insight, its mobile analytics suite. Access to Mobile Insight will allow GateHouse to include mobile usage statistics as part of their digital circulation numbers, by way of a recent partnership between Spreed and the Audit Bureau of Circulation. It will also allow GateHouse to offer targeted advertising opportunities to their existing clients, enabling local advertisers to display their message to the right user, at the right time, in the right place.
North America Anthony Novac
About GateHouse Media, Inc.
Fairport, New York the United States
About Spreed Inc.
Spreed Inc. is a world leader in mobile publishing and advertising technology for the newspaper industry. Their platform allows premium publishers to deploy applications across all the major smartphone and tablet platforms for all of your headline and niche properties. Paired with CleverAds, their mobile ad platform and Mobile Insight, their analytics and profiling tool, mobile publications are able to attract premium brands and garner the highest industry mobile CPMs.
SOURCE GateHouse Media, Inc.