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Former JFK, Jr. Business Partner Launches Family Sports Web Site

NEW YORK Feb. 16, 2011 Michael Berman John F. Kennedy, Jr. $10-billion

Through, parents can work with their children, aged 5-12, to create easy-to-make "profile pages" that include regularly updated news, photos, videos, schedules, and stats. Parents can then invite approved family and friends to sign on as "Fans," establishing important, ongoing connections between these young athletes and those central to their lives. "We view it as a ‘family social network,’ which is a controlled introduction to the Facebook-like networking a child will experience later in life," says Berman.

Peter Sawkins

John Franco


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