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Doing Nothing Becomes Internet Sensation

LONDON January 31, 2011

Alex Tew Ben Dowling

Users arriving at the site are presented with a sunset view and the sound of ocean waves, together with a countdown that resets to 2 minutes if the mouse or keyboard are touched.

Not everyone is up to the challenge though, explains Tew, "only 38% of visitors are managing to take a step back and do a full 2 minutes of nothing, which I think highlights the point of the site."


"The idea is to use technology to give back what it has taken away: calm," explains Tew, "I read somewhere that our brains are being re-wired by the internet, because we get a little dopamine kick every time we check our e-mail or Twitter or Facebook and there’s a new update. So we’re all developing a bit of ADD, which can’t be good."

According to Tew, the site – which has received more than 250,000 "likes" on Facebook – is not a business venture but simply "a fun side-project" and a "meditation on how technology is changing the way we think and behave."

     Contact:      Alex Tew     +44(0)7842-104052      Photos of Alex Tew are available at Getty Images and at  


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