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Define My Style Launches DMS 2 Go – a Mobile Style Stream for Teens

CHICAGO Jan. 19, 2011 Chicago

Teen DMS community members use online tools to create thousands of unique handbag designs, personal logos and virtual stores. With more than a hundred designs created each day, a dynamic and rich stream of activity can flood by members between logins.  This new iPhone app, DMS 2 Go, allows members to browse and comment on the latest community activity; feeding both the friend and fashion fetishes of DMS designers. Teen influencers are juggling school, clubs, family, social interests, sports and much more.  The challenge for this first release was to inject a creative escape; something fresh and fun that fits into a 3 minute break during their incredibly demanding schedules.

Kristine Sturgeon

Gregory Layok

About Define My Style

My Style

About West Monroe Partners


Media Contacts:

Jennifer Mozen


Casey Foss


SOURCE Define My Style

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