ComScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2010
RESTON, Va. Jan. 24, 2011 December 2010
http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO
Jeff Hackett
E-cards and Greetings Spread Holiday Cheer
E-card sites, allowing friends and family to send digital seasonal greetings, ranked as the second top gaining category for December growing 32 percent to 27.4 million visitors. MyFunCards.com ranked as the #1 e-card site with 7.1 million unique visitors (up 77 percent), followed by AG Interactive with 5.9 million visitors, a 47-percent increase. Evite.com came in third with 5.4 million, while 123Greetings.com saw 3.3 million visitors (up 35 percent).
The Flowers/Gifts/Greetings site category saw a spike in activity during the month as 36.5 million visitors browsed gift ideas and made easy purchases. AmericanGreetings Property ranked as the category leader with 10.6 million unique visitors in December (up 28 percent). Gifts.com took the #2 spot with 7.7 million visitors, (up 36 percent), followed by Hallmark with 3.8 million (up 10 percent) and 1-800-Flowers.com, Inc. with 2.4 million (up 40 percent). ProFlowers.com more than doubled its audience in December, attracting 2.1 million visitors.
Shipping Sites on the Move
Shipping sites stayed busy throughout the month as they helped deliver gifts in time for the holidays. More than 33.6 million Americans visited a shipping site in December, up 29 percent from the prior month. UPS Sites came in at the top with 17.5 million visitors (up 37 percent), followed by USPS.com with 14.9 million (up 41 percent) and FedEx with 11.7 million (up 36 percent).
Jewelry Sites Shine in December
Many Americans returned to making purchases of luxury goods this holiday season, sending an all-time high of 26.2 million unique visitors to Jewelry/Luxury Goods/Accessories sites during the month. BradfordExchange.com took the top stop in the category with 2.8 million unique visitors in December (up 15 percent), followed by Zale Corporation with 2.3 million visitors (up 26 percent), Coach.com with 2.1 million (up 14 percent) and Swarovski.com with 2.0 million (up 13 percent).
Financial Sites Soar as Q4 Winds Down
Business/Finance sites saw significant growth during the month as businesses turned to focus on closing their books for the year. Financial Information/Advice sites in particular reached a record level of 50.4 million visitors. Tax sites also jumped in December, increasing 40 percent to more than 6 million unique visitors.
Top 50 Properties
Yahoo! Sites ranked as the #1 property in December with 181.2 million visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million. Amazon Sites, which saw its highest month of traffic on record from the holiday shopping surge, climbed 3 positions to rank as the #7 property overall with more than 91 million visitors. The Weather Channel and WeatherBug property both moved up the rankings in December – jumping 6 positions and 8 positions, respectively – as the combination of winter blizzards and holiday travel had consumers urgently checking for weather updates.
Top 50 Ad Focus Ranking
Google Ad Network led the December Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus with an 86.6-percent reach, Yahoo! Sites with 85.5 percent and AOL Advertising with 85.0 percent. Amazon.com climbed 5 positions to capture the #37 spot with a 36.0-percent reach.
October 2010
Table 1
|
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) December 2010 vs. November 2010 Source: comScore Media M etrix |
|||||
|
Total Unique Visitors (000) |
|||||
|
Nov-10 |
Dec-10 |
% Change |
Rank by Unique Visitors |
||
|
Total Internet : Total Audience |
212,296 |
211,860 |
|
N/A |
|
|
McAfee.com Sites |
3,838 |
9,735 |
154 |
173 |
|
|
JibJab Media |
4,534 |
10,601 |
134 |
153 |
|
|
KeywordBlocks.com |
3,114 |
6,487 |
108 |
233 |
|
|
SurfCanyon.com |
4,651 |
8,218 |
77 |
198 |
|
|
FunnyorDie |
4,453 |
7,245 |
63 |
221 |
|
|
Blinkx |
4,292 |
6,440 |
50 |
235 |
|
|
Weather Underground |
9,768 |
14,072 |
44 |
115 |
|
|
Wizard101.com |
5,374 |
7,675 |
43 |
212 |
|
|
USPS.COM |
10,569 |
14,856 |
41 |
106 |
|
|
UPS Sites |
12,751 |
17,454 |
37 |
90 |
|
|
*Ranking based on the top 250 properties in December 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement. |
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Table 2
|
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) December 2010 vs. November 2010 Total U.S. – Home, Work and U niversity Locations Source: comScore Media Metrix |
||||
|
Total Unique Visitors (000) |
||||
|
Nov-10 |
Dec-10 |
% Change |
||
|
Total Internet : Total Audience |
212,296 |
211,860 |
|
|
|
Business/Finance – Taxes |
4,291 |
6,016 |
40 |
|
|
Services – e-cards |
20,665 |
27,376 |
32 |
|
|
Directories/Resources – Shipping |
26,186 |
33,671 |
29 |
|
|
Retail – Flowers/Gifts/Greetings |
30,233 |
36,505 |
21 |
|
|
Retail – Jewelry/Luxury Goods/Accessories |
22,181 |
26,188 |
18 |
|
|
Business/Finance – Financial Information/Advice |
43,156 |
50,375 |
17 |
|
|
Retail – Sports/Outdoor |
32,731 |
37,811 |
16 |
|
|
Retail – Movies |
27,891 |
32,104 |
15 |
|
|
Retail – Toys |
27,040 |
30,812 |
14 |
|
|
Travel – Airlines |
25,768 |
29,038 |
13 |
|
Table 3
|
comScore Top 50 Properties (U.S.) |
|||||||
|
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
|
Total Internet : Total Audience |
211,860 |
||||||
|
1 |
Yahoo! Sites |
181,219 |
26 |
ESPN |
40,158 |
||
|
2 |
Google Sites |
179,252 |
27 |
Federated Media Publishing |
39,089 |
||
|
3 |
Microsoft Sites |
176,963 |
28 |
YellowBook Network |
38,199 |
||
|
4 |
FACEBOOK.COM |
153,886 |
29 |
Gannett Sites |
37,935 |
||
|
5 |
AOL, Inc. |
111,938 |
30 |
Target Corporation |
37,289 |
||
|
6 |
Ask Network |
94,353 |
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