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Brightline Interactive and RedPeg Marketing Announce the GEICO NHRA Engine Build Challenge at National Hot Rod Association

(PRWEB) April 11, 2012

Brightline Interactive, a leader in creative and digital experiences, and RedPeg Marketing, the strategic and experiential lead on the GEICO NHRA program are excited to announce that GEICO NHRA Engine Build Challenge, debuted at the National Hot Rod Association (NHRA). The experience will be displayed April 13-15, at the NHRA Four-Wide Nationals at Charlotte Motor Speedway in Charlotte, North Carolina.

The experience was first displayed on March 9th during the kickoff of the 2012 NHRA season in Gainesville, Florida at the GEICO NHRA Experience, and will continue touring throughout the season.

“We believe in building great experiences and aligning great partners to create the best experiences possible for GEICO,” began Brad Nierenberg, CEO of RedPeg Marketing. “We’re excited to see the GEICO NHRA Engine Build Challenge displayed to fans across the country.”

The GEICO branded user-driven touchscreen experience allows two players to build a top fuel or pro stock motorcycle engine, tune up to six elements of the vehicle, and then compete against one another in a real race. Race visuals and outcomes are dependent on decisions the users make throughout the build/tune experience.

Brightline is excited to develop such an innovative interactive experience for a marquis company like GEICO,” began Erik Muendel, CEO and Creative Director of Brightline Interactive. “Working with a strategic partner like RedPeg enables companies like us to create experiences like the GEICO NHRA Engine Build Challenge.”

About Brightline Interactive: Brightline Interactive is an award-winning, multi-discipline digital services agency that delivers creative solutions for web, mobile and experiential environments. Based in Alexandria, Virginia, Brightline develops and delivers branded solutions for both the public and private sectors by blending creativity and expertise of any and all media and technology available.

About RedPeg Marketing: ( / 703-519-9000) RedPeg Marketing is a leading full-service independent marketing and promotions company specializing in providing consumers with a true brand experience through relationship-building interactions. RedPeg’s event and experiential campaigns communicate a brand’s truth, and develop an emotional connection between the brand and consumer. Headquartered in Alexandria, VA, the agency directly interacts with over 11 million people on a yearly basis through award-winning campaigns. In seventeen years of business, RedPeg has executed over 10,000 event days. Clients include Chevrolet, The Army National Guard, GM, GEICO, DirecTV, Texas Tourism, and Cadillac.


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