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AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T, a Groundbreaking Location-Based Marketing Service Featuring Special Offers from Leading National Brands

NEW YORK Feb. 28, 2011 New York Los Angeles Chicago San Francisco

The innovative ShopAlerts by AT&T service will provide consumers with valuable offers, rewards, and coupons based on their specific geographic location. AT&T creates a "geo-fence" – a virtual-perimeter around a retail location, event, or any geographic area – in order to deliver appropriate location-specific messages.  Participating consumers receive relevant marketing messages when they are inside a geo-fence, benefiting both consumers and marketers.

The messages are enhanced with information such as weather, traffic, and local shopping area details to more effectively engage consumers.  Numerous companies have recognized the value of the ShopAlerts by AT&T service, and the initial presenting sponsors will be HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits, Nature’s Recipe and the National Milk Mustache "got milk?" Campaign.

Greg McCastle

Mark Snyder

Katie Thompson

Pioneering Location-based Technology and Media

San Francisco

Tariq Hassan

Alistair Goodman

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T Advanced Ad Solutions

About AT&T

the United States FORTUNE

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About Placecast

Placecast is the first location-based platform specifically designed to use mobile marketing to drive consumers into physical environments. Comprised of a team of experts in digital marketing, mobile solutions and location technology, Placecast offers ShopAlerts as a white-label service for retailers and operators, and also licenses the Placecast Platform technology for the delivery of other types of location-based services. The ShopAlerts™ geofence marketing service has transformed the mobile industry: brands such as The North Face, L’Oreal, Starbucks and Chicos are all delivering location-based mobile offers to customers near their stores on any mobile phone. Operators like O2 in the UK deploy the company’s service and have enrolled subscribers in their location-based marketing program, opening new sources of revenue and reducing churn. The ShopAlerts service received significant recognition in 2010, taking home the prize for innovation given by the National Retail Federation as well as honorable mentions at the Mobile World Congress, Webby’s and CTIA. The company is backed by Quatrex Capital, ONSET Ventures and Voyager Capital.

SOURCE AT&T Advanced Ad Solutions

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