Amazon to Acquire LOVEFiLM International Limited

LUXEMBOURG LONDON January 20, 2011 http://www.LOVEFiLM.com Germany Sweden Norway Denmark Europe

Europe Greg Greeley

Simon Calver Europe

The acquisition is subject to customary closing conditions, including regulatory approvals, and is expected to close in the first quarter of 2011.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About LOVEFiLM

History

Europe

What we do

Germany Sweden Denmark Norway

April 2006 March 2010

LOVEFiLM is also available through a range of internet-enabled devices – including Sony, Samsung and PS3(TM) – taking LOVEFiLM directly into members’ living rooms through their TV sets.

LOVEFiLM customers have generated 80 million film ratings and written 843,000 member reviews – information which helps LOVEFiLM to promote the most relevant titles for its customers to choose from.

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     For further information please contact:      Amazon Ben Howes     +44(0)20-8636-9280     pressoffice@amazon.co.uk      Christine Hoeger     +49(0)89/358-03-530     presse@amazon.de      LOVEFiLM      UK Financial and Business: M Communications     Ben Simons (+44(0)20 7920 2340)     (simons@mcomgroup.com)      UK Trade and Consumer: Mischief     Dan Glover (+44(0)20-7841-6672)     (Dan.Glover@mischiefpr.com)      Germany: S&L Medianetworx GmbH     Nadine Klaunig (+49(0)89-236849-746)     (nklaunig@medianetworx.de)      Sweden Hallvarsson & Halvarsson     Martin Hedensio (+46-709-711268)     (martin.hedensio@halvarsson.se)      Norway First House     Per Bjorkum (+47-922-55-777)     (per.bjorkum@firsthouse.no)      Denmark Communique     Michael Buksti (+45-3698-3400)     (mb@communique.dk)   

SOURCE Amazon.com, Inc.