GenZnomics: 10 GenZ Beliefs & Behaviors Driving the Global Economy
As a GenZ authority and policy advocate, I believe it is essential to advance a cross-generational understanding of the driving forces behind the post-millennial economy in order for industry to establish best practices and move forward in a meaningful and impactful way. GenZ, the “iGen” demographic cohort born between 1997 and 2012, is the first to grow up fully immersed in technology. As such, we “Zoomers” are known for a high level of digital savviness that has underpinned their unprecedented entrepreneurial spirit—and their abrogation from societal norms.
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